Data from a global lifestyle survey conducted by Cotton Incorporated in 2011 including Brazil, China, Colombia, Germany, Thailand, India, Italy, Japan, and the United Kingdom showed that outside the United States, consumers in South America own denim. The number of denim clothing is large, with an average of 15.6 pieces per person; followed by Europe and Asia, with an average of 14.8 denim clothing per person in Europe and 12 denim clothing per person in Asia. In the United States, the status of denim clothing is still strong, with an average of denim clothing per person. Quantity is 15.6 pieces.
In recent years, the domestic denim clothing production capacity in the United States has been continuously reduced, and the import volume of fabrics has also been declining, from a peak of 180 million square meters in 1996 to less than 40 million square meters in 2011.
U.S. denim garment imports have increased by 800% since 1990, currently reaching 800 million square meters; jeans imports continue to grow, reaching 700 million square meters.
Looking at the American denim market, more and more people wear jeans during working hours, reaching 62.1%, of which 53% are men and 71.5% are women.
The survey also showed that about 90% of denim sold in the US market is priced below US$40, less than 10% is between US$40 and US$60, and 3% exceeds US$60, showing that high-end denim sales are still huge in the US. growth potential.
In the international market, today’s denim clothing has changed from the previous situation of mainly heavy fabrics, and more and more ring-spun fabrics are used. The light and soft fabric structure ensures wearing comfort, and is supplemented by slub yarn and other colorful yarns. widely adopted.
Multifunctionality is once again valued in denim fabrics. For example, the new technology “Storm Denim” developed and promoted by American Cotton Company allows denim clothing to be both waterproof and breathable. This concept has been favored by American retailers as soon as it was launched. . So versatility will be very attractive to consumers.
The provided Deco Nano® three-proof finishing agent can be used for waterproof, oil-proof and anti-fouling finishing of jeans, denim clothes and denim fabrics. The fabrics can not only remain fresh and clean for a long time, but also ensure the original style and breathability. It is your first choice for outdoor denim clothing such as golf.
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