Uniqlo plans to raise prices for some autumn and winter products that will be launched in sequence starting from summer, but the air-sensing underwear for men and women will maintain the original price.
Casual clothing brand “UNIQLO” yesterday released the 2015 new model of functional underwear brand “airism”. New products make wearing more comfortable by improving breathability. In addition, sports high-elastic T-shirts and windbreakers for women were also announced. It will be launched sequentially by late May.
For men’s products, the breathability is increased to about 2 times by improving the weaving method of fibers. The “cuprammonium rayon” fiber, which was previously only used in some women’s products, has been extended to all women’s products this time. This product combines a smooth feel with high moisture wicking properties.
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Martin Ashby, chief operating officer of smartlife’s smart clothing technology, said at the Wearable Technology Exhibition held in London, England, in mid-March this year (2015) that although wearable technology has been combined with professional sportswear, what is important is how this data is converted Become a reference information that amateur sports enthusiasts can use every day.
Markus Strecker, CEO and founder of technology brand teiimo, said: “Technology cannot replace all trainers and doctors,” adding that technology can help people who want to improve their health (such as weight management and health issues).
However, the big issue holding back mass market acceptance is the simple issue of laundering this type of garment. At the Wearable Technology Show conference, experts were faced with questions about how such garments should be washed and how long it would take for an all-in-one garment to pass washability standards without removing any of the wearable devices.
The key issue is the battery, which is understandable. According to Simon Weatherall, founder of wearable technology company Glofaster, it is possible to achieve waterproofing of circuits using good coating methods, but it is not cost-effective.
Ambiotex has launched a smart shirt that can measure biological data, and its CEO Thomas Claussen agrees that battery improvements are the key to future development. Claussen said from the sidelines during the meeting: “I predict that in 2 or 3 years, the box containing the battery and the electronics themselves will disappear. Because the smaller the battery, the smaller the outer box will be, because the size depends on the battery.rather than electronic equipment.”
Ashby added that the electronic equipment of smartlife clothing integrates IP6. The challenge faced by experts is not the water itself, but the temperature. When designing and developing wearable garments for commercial use, the product must generally pass 50-60 wash tests. However, when the garment is washed and rotated with 90-degree water and 1,000 rotations per minute, this is not a “normal usage condition.” ”. ashby believes that the installation equipment needs to be more durable.
Ben McCarthy, chief technology officer of smartlife, predicted: “Some related tests and prospects will quietly appear on the market.” McCarthy said that other companies are the same as smartlife. “We have developed some products and tested them, and they are feasible. We also spend money to try and hope to mass-produce them. However, this process is very complicated and takes a lot of effort.”
McCarthy added: “There is a lot of fitness knowledge out there about how to train yourself, improve performance and increase your heart rate, but most people don’t know how to use it. If you tell me what my heart rate is, I don’t know it. What does it mean? We want to make this situation simple and understandable.”
“Consumers are not interested in details like heart rate,” McCarthy said. “They are interested in how they can change what they do to further improve the status quo and whether the product is washable. To reach the mass market, companies need to work hard. What kind of wearable technology will be developed, etc.”
Athletes are increasingly using clothing with embedded sensors and biometric tools to measure their performance. However, although the garment industry adopts and manufactures garments with sensing and testing tools in order to cater to the mass market, the biggest challenge it encounters is the washability of the garments.
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